Tennessee Real Estate Commission (TREC) Rulemaking Notice
Important Notice for all Smoky Mountain Vacation Lodging Association (SMVLA) Members and VLS businesses
The continuance of Tennessee Real Estate Commission (TREC) Rulemaking hearing for the proposed VLS advertising rules from February 9 is scheduled for Monday March 21, 2011 in Nashville. These unnecessary rules will require the addition of firm name in addition to any trade name/dba on all advertisements. Also they will require the administrative phone number of the firm listed with TREC, and the addition of the VLS firm license number. These items must be added to all advertising, including every web page, banner ad, thumbnail ad, ad tile, coupon, text/line ad, all printed media, business card, brochure, branding ad, etc. (These are in addition to your logos, toll free #s, text, and web addresses.)
The SMVLA Board of Directors is firmly against the passage of the VLS advertising rules as proposed. They are more strict and onerous than rules placed upon brokers or timeshare firms who actually transfer ownership. They will cause added expense for all VLS companies both in initial implementation and in all future advertisements in print as well as internet media, while not increasing consumer protection.
WE ARE REQUESTING YOUR IMMEDIATE ACTION.
After reviewing the SMVLA comments and proposal below, please send a letter/email supporting the SMVLA comments and proposal to Eve.Maxwell@tn.gov or via fax to 615-741-0313 to the Tennessee Real Estate Commission, attention Exec. Dir Eve Maxwell. Make sure to convey your support of the SMVLA comments and SMVLA proposal to delay passage of VLS advertising rules. (Please take action prior to 5 pm on Thursday March 17.) Your help in this matter is critical in preventing these VLS advertising rules as proposed.
One of the main focuses of the state administration and congress is to be business friendly. They are requesting that all commissions/agencies use caution in making rules or policies that cost businesses unnecessary expense in these tough economic times, while allowing them to continue to compete within and outside the state.
Thank you for your help and dedication to SMVLA and the vacation lodging industry. Your support is truly appreciated. Please forward to any other VLS businesses who will support this request.
Brad Ivens, Pres.
Smoky Mountain Vacation Lodging Association